Mr. Chengfeng Yu became the new General Manager in the Shanghai Office this April. We interviewed why he entered our company and his views on the future.
Mr. Yu
From Hubei Province, China. After graduating from university, his first career was the development engineering of digital cameras. He later worked in a material manufacturer, which its business partner was Mitsui Chemicals and other Japanese manufacturers. As a technical salesman, he expanded the Chinese markets of various material products, such as semiconductors, LCDs, resins, and non-woven fabrics.
Mr. Yu’s Career
When I was a new graduate, I engaged in the development of a digital camera at the Chinese base of a Japanese electronics manufacturer. I built up the base of my career there as a technical sales, by importing technologies developed in Japan to the Chinese production base and creating a mass production system.
Later, I worked for the Japanese semiconductor and LCD manufacturer to expand its sales in China. I increased the annual sales by 40 times and was awarded from the company’s main office in Japan. Furthermore, I constructed my career as a technical sales in materials manufacturer, which had a Chinese factory of a Japanese manufacturer as a business partner.
The Reason for Entering Our Company
I used to work with Ms. Wang at a Japanese manufacturer, who now works as a General Manager in the International Sales Division. She has been a very reliable colleague; when she was new to the company, she managed a 10 million Chinese yuan facility on her own.
I entered this company on her offer and my own will to challenge in the medical field, which I did not have the experience in.
What Drives Mr. Yu to Work
I studied technology, so I am interested in acquiring new technologies and knowledge. Now, I am analyzing the market size of cardiovascular surgeries in China. It is a new field for me, but that makes me very interested in it.
Views in the Future
My views are: first, to stabilize and expand the sales in China, and next, to challenge in market development of new products.
Conclusion
Mr. Yu has been working in various fields and has gained intimate knowledge of technologies. His strength also lies in his fluent Japanese and his friendly character. We are looking forward to your future success!
(Written by: Tamada, Corporate Communication Division)
